Average Fan Value: Methodology and Best Practices


This week Topspin added a new feature which calculates the average fan value for an artist based on the total revenue in their account and the number of emails they have. Artists can now see these average fan values for emails acquired through Topspin, as well as, those gained from imported email lists.

For more on why the value of the fan is important, read our post here. Below, you can read more about how we’ve determined these numbers and some tips on how to increase the overall value of your fans.

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